Plain answers, no jargon.
Short definitions of the terms appointment businesses run into, what each one changes for the schedule, and how Ottimo handles it.
PhonesWhat is missed-call text-back?Missed-call text-back is an automatic text message sent to a caller when a business does not answer the phone.Read the answer →Follow-upWhat is speed-to-lead?Speed-to-lead is the time between a new inquiry arriving and the business’s first real response.Read the answer →PhonesWhat is an AI receptionist?An AI receptionist is software that answers a business’s phone line, talks with the caller in natural language, and completes routine tasks such as booking an appointment, answering hours and service questions, or taking a message.Read the answer →PricingHow much does an AI receptionist cost?AI receptionist pricing usually follows one of three models: a per-minute or per-call rate, a flat monthly fee per location, or a bundle inside a larger platform.Read the answer →WebsitesWhat is a service area page?A service area page is a page on a local business’s website written for one town, neighborhood or county the business serves, so people searching for a service in that place find a page about it.Read the answer →Follow-upWhat is a CRM for appointment businesses?A CRM for appointment businesses is a system that keeps every inquiry, call, form, text and booking for one customer on a single record, with where the inquiry came from and what happens next.Read the answer →Follow-upWhat is lead follow-up automation?Lead follow-up automation is a set of pre-written messages that go out on their own after someone inquires, so a new lead gets a fast, specific reply and a short reminder sequence without a person remembering to send each one.Read the answer →Follow-upWhat is a no-show reminder sequence?A no-show reminder sequence is a short series of automatic messages tied to a booked appointment: a confirmation when the time is booked, one or two reminders before the visit, and a message afterwards if the person does not arrive, offering a new time.Read the answer →ReviewsHow do you ask for Google reviews?Ask for a Google review shortly after the visit, by text, with a direct link to your Google Business Profile review form, and ask only people who actually received the service.Read the answer →SearchWhat is Google Business Profile optimization?Google Business Profile optimization is the work of completing, correcting and maintaining the free Google listing that appears in Maps and in the local results beside a search.Read the answer →SearchWhat is local SEO for service businesses?Local SEO for service businesses is the practice of making a business show up when someone nearby searches for the service it offers.Read the answer →SearchWhat is answer engine optimization?Answer engine optimization, or AEO, is the practice of writing and structuring web pages so that AI assistants and search features can quote them directly as the answer to a question.Read the answer →Follow-upWhat is SMS consent under the TCPA?SMS consent under the TCPA is the permission a business must have before it sends text messages to a customer’s phone.Read the answer →PhonesWhat is call tracking?Call tracking is the use of distinct phone numbers for each place a customer might find you, so every call can be matched to its source.Read the answer →WebsitesWhat is online booking for local businesses?Online booking for local businesses is a way for a customer to pick a real, open time on your calendar and hold it without calling.Read the answer →PricingWhat is an all-in-one marketing platform?An all-in-one marketing platform is a single piece of software that runs a business’s website, phone, follow-up, reviews, ads and customer records together, instead of stitching them from separate tools.Read the answer →AdsWhat is cost per booked appointment?Cost per booked appointment is the amount a business spends on marketing to produce one appointment that actually happened.Read the answer →AdsWhat is a landing page for Google Ads?A landing page for Google Ads is the page a person reaches after clicking an ad.Read the answer →