The page matches the ad
A search for a service lands on that service page, with a way to book, not on a generic homepage.
Google Ads
Spend tied to a booked visit.
Campaigns for the services you want more of. When a keyword spends, the call or the form it produced is on the lead, not in a separate report.
- Campaigns by service, not one blended account
- Landing pages that match the search
- Calls and forms attributed to the click
- Ad spend paid to Google, not marked up
The lead remembers the click
The source is stored when the call or form arrives, so two tools cannot both claim the same visit.
You see bookings, not only clicks
The useful number is the visit on the calendar. Clicks stay in the account; the outcome stays in Ottimo.
It sits with the rest of the system.
Questions about Google Ads
Is ad spend included in the plan price?
No. Ad spend is paid to Google. No plan takes a percentage of it. Campaign management is scoped separately as part of the Growth System build or an ongoing engagement.
Can we keep our current Google Ads account?
Usually yes. We would rather work in the account you already have than start a second one. We confirm access before launch.
Do you promise a cost per booking?
No. Cost per booked visit is a number we measure with you. It depends on the market, the offer, and whether the calls get answered.