The offer is a visit
The ad asks for a booking or a call, and the page behind it can take one.
Meta ads
Local people, in the feed they already open.
Facebook and Instagram for the services you want more of. Visitors who looked and did not book can be reminded. The lead still lands on the same record.
- Audiences near the towns you serve
- A reminder for people who visited and left
- Seasonal and new-service campaigns
- Leads filed into the same CRM as search
Retargeting is a nudge
Someone who already looked gets a reminder, not a new pitch for a service you do not want.
The source is Meta
When they call or submit, the record says so, next to Google and the map and the direct visits.
It sits with the rest of the system.
Questions about Meta ads
Is Meta spend included in the platform plan?
No. Spend is paid to Meta. The platform does not take a percentage of it.
Do you need our Facebook login?
We need access to the ad account you want used. We confirm that with you before any campaign runs.
Can social ads book straight onto the calendar?
They land on a page or a form that can. The booking itself uses the same calendar as the site and the phone.