The “New Patient Special” is the whole site
A banner with a price, a phone number and little else. The person with a stiff neck wants to know what the first visit involves, whether there is an X-ray, and how many visits a plan usually takes.
Chiropractic practicesWebsites
A page for every ache, every technique, and the first adjustment.
People search for sciatica, neck pain or a chiropractor near them after a car accident. Each one gets a page that answers the question and books the first visit.
Where it goes wrong today.
Auto-injury patients cannot tell if you handle their case
After a collision, people search for care that works with their auto insurance or attorney. If the site does not have that page, they assume you do not.
Calls go unanswered during adjustments
The doctor is in the room and the front desk is checking someone out. The call goes to voicemail and the caller books across town.
How it works for chiropractic practices.
Condition pages and technique pages
A page per condition (low back pain, sciatica, neck pain, headaches, shoulder pain, pregnancy discomfort) that explains how you evaluate it and what a typical plan looks like. Technique pages (manual adjustment, instrument-assisted, spinal decompression, soft tissue work) say what the patient feels and how long the visit takes.
A first-visit page, an auto-injury page and a wellness page
The first-visit page walks through the history, the exam, imaging if needed, and whether the first adjustment happens that day. The auto-injury page explains how you work with auto coverage and attorneys, with billing questions sent to a person. The wellness page explains maintenance plans without promising results.
Every page ends on an opening, even when nobody can pick up
The booking button offers real openings from your calendar. A missed call gets a text back within seconds; see missed-call text-back. After hours, the AI phone agent books the visit and leaves a summary on the record. Town pages exist only for places patients drive from.
Illustrative example
What a day looks like.
- MondayA search for sciatica relief lands on the condition page, reads what the first visit involves, and books the afternoon opening.
- Tuesday morningA caller gets voicemail during an adjustment and receives a text with a link to book; they pick a time before the doctor is out of the room.
- WednesdaySomeone involved in a weekend collision reads the auto-injury page and sends the intake form with their claim number.
- Thursday eveningThe phone agent books a first visit after close and notes the patient is coming for recurring headaches.
- FridayThe office manager updates the hours on the town page ahead of a holiday weekend.
An illustrative example of how the system runs, not a measured result.
More for chiropractic practices.
Chiropractic practicesThe whole system for this work: pages, phones, follow-up and reviews.AI phone agentNew-patient calls answered while the doctor is adjusting.CRM and follow-upNew patients scheduled, care plans kept, re-exams on the book.ReviewsReview requests on a cadence that fits a practice people visit weekly.
Questions chiropractic practices ask
Can we keep a new-patient offer on the site?
Yes, where your state board allows it. We put it on the first-visit page with the terms stated plainly, and keep it off the condition pages so those read as information rather than a coupon.
How does the auto-injury page handle billing questions?
It explains your general process and tells the reader that billing and coverage specifics are handled by a person. The form captures the basics and the front desk follows up.
Do we need a page for every town nearby?
No. One page per town patients actually come from, with something true about that town. Copies with the name swapped are left out on purpose.