The storm hits and the site is a photo gallery
Wind pulls shingles off on a Friday night. The homeowner searches “roof leak repair” and finds a slideshow of finished roofs. They want to know if you tarp tonight.
Roofing companiesWebsites
A page for the leak, the storm, the replacement, and every town you climb a ladder in.
Homeowners search for a ceiling stain or a missing shingle after the storm. Each problem and service gets a page with the number at the top and an inspection booked at the bottom.
Where it goes wrong today.
Insurance claims are a mystery the site does not explain
Whether to call the insurer first, what the adjuster looks at, what you handle. If the page is silent, the homeowner calls the company whose page explained it.
Town pages ignore the roofs in that town
Slate in the old part of town, low-slope on the ranch houses, hail history in the next county. A page that could be about anywhere ranks nowhere.
How it works for roofing companies.
Problem pages and service pages, written for the homeowner
Problem pages: leaking roof, ceiling stain, missing shingles, ice dam. Service pages: roof replacement, roof repair, storm damage repair, gutters, siding and flat or low-slope roofing. Material pages for asphalt and metal. Each says what the inspection covers, how you quote and how long the job takes.
A storm-damage page, an insurance-claim page and a free-inspection page
The storm page says what to do tonight, whether you tarp, and how to request an inspection. The insurance page explains the claim steps and which questions go to the adjuster. The inspection page shows real openings; after hours the AI phone agent books one and texts a confirmation.
Town pages, financing and one record per homeowner
One page per town you actually work in, with the common roof types, the permit office and the weather history. Service-area pages explains why copies with the name swapped are left out. Every inspection request lands on the homeowner’s record in the CRM with the page that sent it.
Illustrative example
What a day looks like.
- Friday night, after the stormA missing-shingles search lands on the storm page. The homeowner reads the tarp policy and books a Saturday inspection through the phone agent.
- MondayA homeowner with a ceiling stain reads the leak page, then the insurance page, and sends photos through the inspection form.
- WednesdaySomeone comparing metal and asphalt uses the material pages and requests a replacement estimate.
- Thursday afternoonA reader on a town page recognizes their low-slope roof and calls from the top of the page.
- The following weekThe owner adds an ice dam page before the first freeze.
An illustrative example of how the system runs, not a measured result.
More for roofing companies.
Roofing companiesThe whole system for this work: pages, phones, follow-up and reviews.AI phone agentStorm calls answered while the crew is on a roof.CRM and follow-upInspections that turn into estimates, estimates that get signed, claims you can see.ReviewsThe review request goes out after the final walkthrough, not when the crew leaves.
Questions roofing companies ask
Can we take photos through the site?
Yes. The inspection form accepts phone photos, which attach to the homeowner’s record so the estimator sees the damage before the visit.
How do you handle insurance-claim language?
The page explains the general steps and says which questions belong to the adjuster. We write nothing that promises a claim outcome, and you approve the wording before it goes live.
Should every town in the county get a page?
No. One page per town you actually work in, each saying something true about the roofs there.
How fast can the site be live?
On the platform plan, about five business days. A done-for-you Growth System build takes a few weeks from kickoff to launch. Both are on the contact page.