The site assumes a referral in hand
Someone with low back pain searches for help and finds a page about accepting referrals. Most do not know they can often come in directly, and the page does not tell them.
Physical therapyWebsites
A page for every condition, every treatment, and the first visit.
Patients search for their pain, not for a clinic. Each condition gets a page that explains what therapy looks like for it and books the evaluation.
Where it goes wrong today.
Conditions are buried under “Services”
Rotator cuff rehab, post-op knee, vestibular therapy, pelvic health, sports injuries: all behind one menu item. The patient wants the page that is about their shoulder.
The first visit starts with twenty minutes of paperwork
Intake, history, insurance, consent. Without a new-patient page that lets them finish it at home, the evaluation runs short and the schedule runs late.
How it works for physical therapy.
Condition pages and treatment pages that talk to each other
A page per condition (low back pain, neck pain, rotator cuff, ACL recovery, plantar fasciitis, dizziness) that explains what the evaluation covers and what a plan of care usually looks like. Treatment pages (manual therapy, dry needling, sports rehab, pelvic floor therapy, post-surgical rehab) link back to the conditions they help.
A direct-access page and an insurance page
A page that explains your state’s direct-access rules in plain words and when a referral is still needed. An insurance page listing the plans you accept and how self-pay works. Coverage questions the page cannot answer go to the front desk, and the booking request lands in the CRM with its source.
A new-patient page that ends on the calendar
What to wear, what to bring, how long the evaluation takes, and the intake forms to complete at home. The booking button offers real evaluation openings; after hours the phone agent offers the same ones. Location pages carry parking, entrance and hours for each clinic.
Illustrative example
What a day looks like.
- Monday morningA runner reads the plantar fasciitis page, learns no referral is needed, and books an evaluation for Wednesday.
- TuesdayA post-op patient’s family member fills out the intake forms from the new-patient page the night before the visit.
- WednesdayA caller asks the phone agent whether the clinic takes their plan; it reads from your list, flags the one it cannot confirm, and books the evaluation anyway.
- Thursday afternoonThe clinic director adds a vestibular therapy page from the builder after hiring a therapist with that certification.
- FridayA patient at the second location uses the location page to find the back entrance with the ramp.
An illustrative example of how the system runs, not a measured result.
More for physical therapy.
Physical therapyThe whole system for this work: pages, phones, follow-up and reviews.AI phone agentEvaluation calls answered while the desk is checking patients in.CRM and follow-upReferrals scheduled, plans of care finished, re-evals booked.ReviewsReview requests at discharge, not after every visit.
Questions physical therapy ask
Which pages matter most for a PT clinic?
Condition pages for the problems you treat most, a direct-access page, a new-patient page with forms, an insurance page, and one page per clinic location. Treatment pages come next. We agree on the list before writing.
Can patients book an evaluation online?
Yes. The button shows real openings from the calendar you connect, holds the slot, and texts a confirmation. Read how online booking works for local practices.
Can the forms be completed before the visit?
Yes. The confirmation text links to the intake forms. Completed forms attach to the patient record so the therapist sees the history before the evaluation starts.