Parents cannot tell when to bring a child in
The early-evaluation search is common, and the answer is usually a short visit. Without a page that says what age, what you look for and whether there is a fee, parents wait another year.
Orthodontic practicesWebsites
A page for braces, for aligners, for the age-seven check, and for the consult.
Parents and adults search for a specific treatment and what it costs. Each gets a page that answers plainly and books the consultation on the spot.
Where it goes wrong today.
Cost is the question nobody answers
Braces versus aligners, payment plans, insurance, what the down payment usually looks like. If the site is silent, the caller assumes the number is higher than it is.
A poking wire has nowhere to go after hours
Broken brackets and loose wires happen at dinner. If there is no emergency page that says what to do tonight and how to get seen tomorrow, the parent calls the on-call line for something that could wait.
How it works for orthodontic practices.
Treatment pages for each option you offer
Braces (metal, ceramic), clear aligners, adult orthodontics, early treatment, retainers and retention, and problem pages for crowding, overbite, gaps and crossbite. Each page says who it suits, how long treatment usually runs, how often visits happen, and what the first consult includes.
A cost and payment page, and a free-consult page that books
The cost page explains the range for each treatment, monthly payment plans, down payments, and how insurance and flexible spending accounts usually apply. The consult page shows real openings and takes the parent and patient names. After hours, the AI phone agent books the consult and hands clinical questions to the doctor.
Emergency, referral and town pages
An emergency page with what to do for a poking wire or a broken bracket tonight, and a same-day request form. A referring-dentist page with the referral form general dentists can send. Town pages only for the places families drive from, with school-day scheduling notes. Every page lands its request on the patient record.
Illustrative example
What a day looks like.
- Monday eveningA parent reads the early-treatment page, sees there is no fee for the first look, and books a consult for after school.
- TuesdayAn adult compares the braces and aligner pages, then uses the cost page to pick a payment plan before calling.
- Wednesday nightA broken bracket sends a family to the emergency page; they wax the wire as instructed and request a morning visit.
- ThursdayA general dentist’s office submits a referral from the referring-dentist page with the panoramic image attached.
- Friday afternoonThe treatment coordinator updates the aligner page after adding a new brand.
An illustrative example of how the system runs, not a measured result.
More for orthodontic practices.
Orthodontic practicesThe whole system for this work: pages, phones, follow-up and reviews.AI phone agentConsult and broken-bracket calls answered while the desk is seating patients.CRM and follow-upConsults that start, observation patients who come back, referrals you can see.ReviewsReview requests on debond day, sent to the parent who has been driving to every appointment.
Questions orthodontic practices ask
Should we put prices on the site?
A range and the payment plan options do more good than silence. You decide what to publish; the page says the exact number comes from the consult. Insurance questions it cannot answer go to the treatment coordinator.
Can the consult form take both parent and patient details?
Yes. The form captures the parent as the contact and the patient as the person being treated, and the calendar holds the consult length you set.
What does the website cost us?
It is included in the platform at a flat monthly price with no setup fee and no per-seat charges. See contact.