Clients want results, not a public record of the appointment
Many clients do not tell friends they came in. A request that mentions filler, laser or a peel feels like an exposure, so staff hesitate to ask and the profile stays thin.
A discreet text after the appointment with nothing about the treatment in it, and one inbox where the front desk replies to every review.
Many clients do not tell friends they came in. A request that mentions filler, laser or a peel feels like an exposure, so staff hesitate to ask and the profile stays thin.
The injector finishes, the client is a little red and wants to leave. Nobody wants to pitch a review in that moment, and by the next day the thought is gone.
A review about an unexpected package price sits with no response, while the people who loved their results never wrote anything because nobody asked.
When the provider closes the visit in the CRM, a request is scheduled. For injectables you might set the delay to a few days so swelling has settled; for facials, the same evening. Each service type can have its own delay, but every client who had that service gets the same message.
The message thanks the client for coming in, names your spa and the provider if you want, and links to your Google Business Profile. No treatment names, no areas, no before-and-after. A med spa under a medical director handles health information, and the request is written that way.
Reviews arrive in the same inbox as texts and chats. The reply templates thank the writer and never add detail the client did not share themselves. For a negative review, the reply offers a call with the manager and leaves the specifics off the public page. See how to ask for Google reviews.
An illustrative example of how the system runs, not a measured result.
No, and that is deliberate. The text never names a service, an area or a product. The client can say whatever they want in their own review; the request itself gives nothing away.
Ottimo asks everyone who completed a visit, with the same message. Choosing who to ask by how happy they seemed is gating, and Google’s review policies do not allow it. You can pause one client’s request and call instead.
Never. It sends the request and helps you reply. Reviews are written by clients, in their own words, on Google.
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