Medical and cosmetic fight for the same page
Someone worried about a mole lands next to a filler promotion. Someone comparing laser treatments lands on a page about psoriasis. Neither finds what they came for.
Dermatology practicesWebsites
A page for every condition, every procedure, and the skin check people keep postponing.
Patients search for acne, a changing mole or a laser treatment. Medical and cosmetic each get their own pages, and both end on the schedule.
Where it goes wrong today.
Nobody knows if they need a referral
Many plans require one; many patients do not know. When the site does not say how referrals and insurance work, the call is a long one, or it never happens.
The skin-check page does not exist
The annual full-body exam is the visit people put off. If there is no page that explains what it involves and how fast they can get in, it stays postponed.
How it works for dermatology practices.
Two page families, clearly separated
Medical condition pages (acne, eczema, psoriasis, rosacea, warts, hair loss) and procedure pages (skin cancer screening, biopsy, Mohs surgery, mole removal). Cosmetic treatment pages (neurotoxin, filler, laser resurfacing, chemical peels) live in their own section with their own booking path. Each says who it is for and what the visit involves.
New-patient, insurance and referral pages that cut the call short
A page that lists the plans you take, which visits need a referral, and how to send one. A new-patient page with the intake and history forms, what to bring, and a note on photographs. Coverage questions the page cannot settle go to the front desk, and the booking request lands in the CRM.
Provider pages, location pages and the schedule
A page per provider that says what they treat and which location they work from. A page per office with parking and hours. Every page ends on real openings, with medical and cosmetic visit types kept separate so the right time length is booked. After the visit, a review request goes out from the reviews tool.
Illustrative example
What a day looks like.
- Monday morningA patient searching about a mole that changed shape reads the skin-check page and books the first screening opening.
- TuesdayA referral arrives by fax after the patient used the referral page to tell their primary care office exactly where to send it.
- Wednesday afternoonSomeone reads the laser resurfacing page, fills out the cosmetic consult form, and gets two times by text.
- ThursdayA new patient completes the history form from the confirmation text, including the medication list.
- FridayThe practice administrator adds a new provider page and assigns her to the second location from the builder.
An illustrative example of how the system runs, not a measured result.
More for dermatology practices.
Dermatology practicesThe whole system for this work: pages, phones, follow-up and reviews.AI phone agentAppointment calls answered while the desk is on hold with a payer.CRM and follow-upMedical referrals scheduled, cosmetic consults followed up, skin checks recalled.ReviewsReview requests after the visit, with the diagnosis left out.
Questions dermatology practices ask
Can medical and cosmetic have different booking flows?
Yes. Each visit type maps to its own length and provider set on the connected calendar. A cosmetic consult and a full-body skin check are never offered the same slots by mistake.
How do you handle before-and-after photos?
Only your own photos, with written consent, on the matching treatment page. No stock, no borrowed images. Illustrative graphics are labelled as such.
What about patient privacy on forms?
Ask us how form submissions, recordings and summaries are stored and what agreements are in place. We answer in writing before you go live, and the forms never ask for more than the visit needs.