Medical and cosmetic patients need the same discretion
A patient in for a biopsy and a patient in for a filler appointment both want privacy. A request that hints at either keeps the front desk from sending anything.
Dermatology practicesReviews
Review requests after the visit, with the diagnosis left out.
A text after the skin check, the acne follow-up or the cosmetic visit that names the practice and nothing else, plus one inbox for replies.
Where it goes wrong today.
The dermatologist is in the room for minutes, so the ask gets lost
Visits are short and the schedule is full. The medical assistant rooms the next patient while the last one checks out, and nobody mentions the review.
Reviews about wait times and results pile up unanswered
A review about waiting weeks for pathology results needs a reply that does not confirm the patient had a biopsy. Without a template, the practice says nothing.
How it works for dermatology practices.
The checked-out visit schedules the request
When the front desk completes the visit in the CRM, the request is queued for that evening. Medical visits, procedures and cosmetic appointments can each have their own delay; a Mohs patient might be asked after the follow-up rather than the day of surgery.
The text carries no clinical detail
It thanks the patient for visiting, names the practice and the provider if you want, and links to your Google Business Profile. No diagnosis, procedure, body site or product. Every completed visit with SMS consent gets the same message; Ottimo does not pick the patients who seemed pleased.
Replies that keep the chart closed
Reviews arrive in one inbox alongside reminders and recall texts. Replies thank the writer and never confirm a visit, a result or a treatment. A negative review gets an invitation to call the practice manager, posted the same day.
Illustrative example
What a day looks like.
- Monday eveningPatients from the day’s full-body skin checks receive a thank-you text with the review link.
- TuesdayA review praises the nurse who explained aftercare. The front desk replies with thanks and no mention of what the aftercare was for.
- WednesdayA Mohs patient has surgery. No request goes out; the trigger is set to the follow-up visit.
- ThursdayA review complains about the time it took to get results. The practice manager replies from the inbox and offers a call, without confirming a biopsy.
- Following weekThe Mohs patient comes in for the follow-up and gets the request that evening.
An illustrative example of how the system runs, not a measured result.
More for dermatology practices.
Dermatology practicesThe whole system for this work: pages, phones, follow-up and reviews.AI phone agentAppointment calls answered while the desk is on hold with a payer.WebsitesA page for every condition, every procedure, and the skin check people keep postponing.CRM and follow-upMedical referrals scheduled, cosmetic consults followed up, skin checks recalled.
Questions dermatology practices ask
Does the request say what the patient was seen for?
No. It names your practice, thanks the patient and links to Google. The patient chooses what to share in their own words, if anything.
How is HIPAA handled?
The text holds no health information. Ask us what agreements are in place and how phone numbers and messages are stored; we answer in writing before you go live.
Can we ask only cosmetic patients?
You can set which visit types trigger a request, as a matter of timing. Within a visit type, everyone is asked with the same message. Choosing patients by how the visit went is gating, which Google’s review policies do not allow.
Does Ottimo write reviews for us?
Never. Ottimo sends the request and helps you reply. Patients write the reviews themselves. For the wording we start from, see how to ask for Google reviews.