Example
A multi-location practice
One phone system and one calendar, across every office.
Read the example →Case studiesIllustrative example
Specialty clinic
A schedule that stays full, from the search to the booked visit.
An illustrative example of a clinic that lives on appointments. People find a page written for the service they searched, and an ad is judged by the visit it booked.
- Industry
- Specialty clinic
- Where
- Local search
- On Ottimo
- Websites, Google Ads, Reviews, Booking
Service pageswritten the way people search
The adjudged by the visit it booked
After the visita review request goes out
About this example
About
A specialty clinic is found by the service, not by the practice name. Someone searches a procedure, a problem, or a town, and decides in a few seconds whether the page is about that thing.
This page is an example of the setup, not a report of a clinic’s results. There is no promised ranking and no promised cost per visit. Ad spend is paid to Google or Meta, and it is not included in the platform plan.
The situation
The site explained the clinic. The searches were more specific: a procedure, a problem, a nearby town. Those visitors landed on a page that did not name what they had typed, and the next step was a phone number in the footer.
The ads ran. The front desk booked. Nobody could say which keyword produced which visit, so the next month’s budget was a guess.
What the clinic needed
The page has to say the service the way a patient says it, then offer a way to call, send a form, or book. A welcome paragraph does not do that work.
The clinic also needed the review request to leave on its own after the visit, so the pages people land on are not empty of proof.
How it is set up
Each service the clinic wants more of has its own page. Town pages stay up only where the clinic actually sees patients. The inquiry, whether it started on the page, the ad, or the phone, lands on one customer record.
Campaigns are built for those services. When a keyword spends, the call or booking it produced is on the same record. We do not promise a cost per visit. After the appointment, the review request goes out, and the replies can sit on the service page.
More examples
Example
A local service company
A review request after every job, and a reason to come back.
Read the example →