The timer starts on arrival
The inquiry hits the CRM and the first message is queued from the sequence you approved.
Automation
Follow-up that runs when the desk is busy.
Speed to lead is the gap between a new inquiry and the first real reply. The sequence sends that reply, then the reminder, then the note if they go quiet.
- First reply measured in seconds, not shifts
- A person can take over the same thread
- No-show and win-back sequences
- Every send written back to the record
Quiet leads get one more ask
If they do not pick a time, a later message offers the next openings. It does not run forever.
Past customers get a reason to return
Win-back is a sequence with a real offer, sent only to people who can receive it.
It sits with the rest of the system.
Questions about Follow-up automation
Is automation the same as email and SMS?
Email and SMS are the channels. Automation is the timing: which message, how soon, and what happens if they do not answer. They are set up together.
Can we write the messages?
Yes. You approve the copy before a sequence sends. We do not turn on a sequence you have not read.
Will it message someone who already booked?
A booking stops the “pick a time” sequence. Reminders for that visit continue. The record is what decides.